Those of us who were children in the 70s and 80s may have grown up with the idea of sunburn being normal and sun tan being a sign of good health. Unfortunately, as adults we may now suffering as a result of that cultural norm. There has been plenty of research in recent years on the damaging effect of the sun on exposed skin and we now know much more about UV radiation. We now understand that sunburn is a sign of sun damage and that sun tans are not healthy, despite the efforts of advertisers to tell us otherwise.

Suntans appear after the sun's rays have already killed some cells and damaged others. UV rays can cause skin damage through cloud cover, in any temperature and during any season. Bright sun can also cause eye problems, wrinkles, skin spots, and skin cancer.

To help protect your family from the dangers of the sun :

* Stay out of the sun between 10 am and 4 pm when the sun's rays are strongest
* Use sun cream with an SPF of 15 or higher
* Wear sun protective clothing
* Wear sunglasses that provide 100 percent UV ray protection, with good cover
* Avoid tanning beds and sun lamps

Check your skin regularly, and keep close watch on moles and blemishes. Check skin for changes in the size, shape, color or feel of birthmarks, moles and spots. Such changes may be a sign of skin cancer.

Lion in the Sun is a UK online manufacturer of sun protectvie fashion. Lion in the Sun has been making UPF50+ sun protective swimwear and beach accessories for more than 9 years.
Our swimsuits are made from high quality Italian swimwear fabric with an excellent sun protective rating of UPF50+. This gives peace of mind that your skin is protected from the sun's powerful UV rays. We strongly encourage parents to set a good example and cover up with practical and comfortable rash shirts and UV jackets designed for mums and dads.
The combination of sun and water is a magic part of childhood and at Lion in the Sun we like nothing more than to get out to the beach. We make UV protection and fashion work together so that kids are happy wearing our sun suits. Our UV sun suits have a well cut, flattering fit, our surf rash shirts and swim shirts, sun hats are all designed to wear wet and dry fast in the sun. Our girls' and boys' board shorts are designed for all day wear, they're real surf to shore favourties.
Lion in the Sun's baby uv swimwear: baby UV hats, (aquanappies) and baby sun suits are winners to wear in a hot summer.
We also have a wide range of complimentary accessories for our beach wear; including swimming goggles, beach towels, children's wetsuits, sun tents, sunglasses and more. Shop on-line with us for everything you need for a safe, sun protected summer at the beach.
We welcome suggestions, comments and from our customers and would love to hear of any suggestions of sun safe or UV protective garments we could include in our range of UV swimwear.
If you have any photos of your children wearing our swimwear in exotic locations, please send it to us for inclusion on our facebook page. If you have comments you would like to share, please follow us on facebook: www.facebook.com/LionintheSun