Do you have family or friends with young children? If they are fair skinned in particular, do email this link to them so they can request a free catalogue of our uv protective swimwear: http://www.lioninthesun.com/ordercatalogue.asp

We welcome comments and photos on our FACEBOOK page so other parents can read about your experiences with our sun protective swimwear.



A generation ago, sunburn was almost encouraged and people believed a suntan was a sign of ruddy good health. Many of us who experienced this attitude to sun worship in childhood are now suffering from the results of that sun loving life style. WeÕve actually known for a long time about the damage too much sun can do to exposed skin and now scientists also know much more about the long term and unseen UV radiation effects. It is common knowledge that a sunburn is a sign of deep damage to the skin and that sun tans are not healthy.

Sun tans appear after the sun's UV rays have already killed some cells and damaged others. The sun's UV rays from the sun can cause skin damage on cloudy days, in any temperature and during any season. Bright sun can also cause eye problems, wrinkles, skin spots, and melanoma, or skin cancer.

To protect your family from the dangers of UV radiation from the sun, follow these guidelines published by Sunsafe UK :

* Stay out of the sun between 10 am and 4 pm when the sun's rays are strongest
* Use sun cream with a UV protection factor of 15 or higher (SPF30+ is good)
* Wear UV protective clothing
* Wear sunglasses that provide 100 % UV ray protection, with good cover
* Avoid tanning beds and sun lamps

Remember to check your skin regularly for signs of damage, and keep close watch on moles and blemishes. Check skin for changes in the size, shape, colour or feel of birthmarks, spots and moles. Such changes may be a sign of skin cancer and should be checked by a doctor.

Lion in the Sun manufactures sun protective swimwear. The Lion in the Sun brand has been making swimwear with a sun protection factor of UPF50+ and beach accessories for over 12 years.
We have offices in the United Kingdom (UK) and in New Zealand (NZ), retail websites for on-line ordering and warehouses in both countries and stockists in shops in Europe.

Go to www.lioninthesun.com for the UK (which serves the international market) and www.lioninthesun.co.nz for NZ, the South Pacific and Australia.

Our UV swimwear is made from Italian, top quality nylon/lycra swimwear fabric which rates "excellent" in terms of sun protection. This gives peace of mind that your skin is protected from the sun's damaging UV rays. We encourage parents to set a good example of sun sense for their children and we have designed comfortable and practical Òrash vestsÓ and UV jackets designed specifically for mums and dads so they can cover up with style.
The combination of sun and water is magical and at Lion in the Sun we love going to the beach. We make UV protection and fashion work together so that kids are happy wearing our sun suits and we test them thoroughly at the beach, in the pools, rivers and lakes in New Zealand, France and in UK (on very sunny days!). Our UPF50+ sun suits are well cut, our rash shirts and swim shirts, sun hats are all designed to wear wet and they dry fast. Our girls' and boys' boardies are designed for all day wear, wet or dry, surf to shore.

Lion in the Sun also produces a good range of swimwear for babies and toddlers: baby UV hats, aqua-nappies (AmericanÕs call them swim diapers) and baby sunsuits are winners to wear during the hot summer days.
We also have a good range of accessories to complement our beach wear: we sell hooded beach towels, swimming goggles, children's wetsuits, sun busting beach tents, UPF sunglasses and more. Shop securely on-line with us for everything you need for a safe, sun protected summer at the beach.

If you have any comments or suggestions on how we might improve our range of sun safe, UV protective garments we would love to hear from you, please email your comments to info@lioninthesun.com.

If you have any photos of your children wearing our swimwear in exotic locations that we could share, please send it to us for inclusion on our facebook page. If you have comments on how our swimwear has worked for you, please share on our facebook page: www.facebook.com/LionintheSun