We don't often have SALES, but when we do, we like to offer our UV protective swimwear at really reasonable prices. Many of the items now are reduced by 20%, 30% even up to 40%. There's no big reason for the sale, just that it's a slow time of year (sun protective swimwear in the UK in winter, right!) and people are feeling glum in the off-season, so we think it is a good time to offer a sweetener to our existing and new customers. Lion in the Sun is not the cheapest UV protective swimwear on the market but it is excellent value for money. There are three main reasons why we cannot offer swimwear at these very low prices all the time:
Please enjoy our sale, we do hope you enjoy the UV protective swimwear we have on offer at these special prices for a limited time only.
On this website we offer an exclusive collection of swimwear items, unavailable anywhere else. Because we commission or design all our prints ourselves and match them carefully to a beautiful range of bold colours, our collection is unique; co-ordinated and designed to be worn as a whole, and layered up and down with the sun and the season.
A generation ago, sunburn was almost encouraged and people believed a suntan was a sign of ruddy good health. Many of us who experienced this attitude to sun worship in childhood are now suffering from the results of that sun loving life style. We've actually known for a long time about the damage too much sun can do to exposed skin and now scientists also know much more about the long term and unseen UV radiation effects. It is common knowledge that a sunburn is a sign of deep damage to the skin and that sun tans are not healthy.
Sun tans appear after the sun's UV rays have already killed some cells and damaged others. UV exposure can cause skin damage on cloudy days, in any temperature and during any season. Bright sun can also cause eye problems, wrinkles, skin spots, and melanoma, or skin cancer. A hat, a shirt, sunglasses - it makes sense in the sun.